{"id":22716,"date":"2023-01-25T07:11:19","date_gmt":"2023-01-25T07:11:19","guid":{"rendered":"https:\/\/westernaglandini.com.au\/?p=22716"},"modified":"2023-01-25T07:11:19","modified_gmt":"2023-01-25T07:11:19","slug":"landini-passion-for-innovation-from-1884-to-today","status":"publish","type":"post","link":"https:\/\/westernaglandini.com.au\/landini-passion-for-innovation-from-1884-to-today\/","title":{"rendered":"Landini: passion for innovation from 1884 to today"},"content":{"rendered":"\n<p>The brand\u2019s pay-off \u201c<strong><em>Passion for Innovation<\/em><\/strong>\u201d encapsulates the two fundamental elements of our DNA perfectly:&nbsp;<strong>passion<\/strong>, resulting from the company\u2019s rich history, together with a constant focus on<strong>innovation<\/strong>&nbsp;in the development of products and services.<\/p>\n\n\n\n<p>Discovering the details of this long history means retracing our steps from the agricultural revolution to the present day.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cap1\">From the origins of the brand to the first hot bulb tractor<\/h2>\n\n\n\n<p>Ever since Giovanni Landini founded the eponymous company in Fabbrico (RE) back in 1884, with the aim of producing oenological machinery, which would later be expanded to steam boilers, internal combustion engines and locomotives for driving threshing machines, pumps, mills and crushers, our contribution to innovation has been constant and decisive.<\/p>\n\n\n\n<p><strong>In 1910<\/strong>, inspired by the 1900 Paris World\u2019s Fair, Landini got the inspiration he needed to bring his dream to life and&nbsp;<strong>built the first fixed hot bulb engine in history<\/strong>.<br>The first applications of the engine were in the agricultural sector for threshing operations and water pumping.<\/p>\n\n\n\n<p>Despite the difficulties caused by the First World War, Giovanni Landini put a lot of effort into his work, with the aim of being able to use the full power of the engine to pull agricultural implements, especially the plough.<\/p>\n\n\n\n<p>And so it was that&nbsp;<strong>in 1925 the first real tractor for agricultural use was designed in Fabbrico<\/strong>, capable of harnessing the power of its engine and being self-propelled. We are talking about the&nbsp;<strong>historic Landini 25\/30 HP<\/strong>, the structure of which represents the prototype of today\u2019s tractors.<\/p>\n\n\n\n<p>This model was followed in the mid-1930s by a full range of 40 and 50 HP tractors, in particular<\/p>\n\n\n\n<ul>\n<li><strong>in 1934 the production of the \u201cSuperLandini\u201d<\/strong>, used on large land reclamation projects throughout Italy<\/li>\n\n\n\n<li><strong>in 1935 the production of the Landini \u201cV\u00e9lite\u201d model<\/strong>, designed in six versions for medium-sized farms<\/li>\n\n\n\n<li><strong>in 1941 production begins on the Landini \u201cBufalo\u201d model<\/strong>, with a 35\/40 horsepower two-stroke hot bulb engine<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cap2\">Historical milestones: the 50s and 70s<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.landini.it\/as\/history\/\"><img decoding=\"async\" src=\"https:\/\/www.landini.it\/wp-content\/uploads\/2022\/03\/storia-landini-1.png\" alt=\"Landini storia\" class=\"wp-image-84626\"\/><\/a><\/figure><\/div>\n\n\n<p>From that moment on, the Fabbrico plant became the most important production centre for agricultural tractors in Italy.<\/p>\n\n\n\n<p>In 1956 the&nbsp;<strong>Landinetta<\/strong>, an orchard tractor,&nbsp;<strong>was officially presented<\/strong>&nbsp;and the&nbsp;<strong>Landini-Perkins Engines agreement was signed<\/strong>&nbsp;for the production of British diesel engines in Italy.<\/p>\n\n\n\n<p>In 1959, Landini became part of the Canadian multinational Massey Ferguson and in the same year, the first C35 crawler tractor was built, the forerunner of a tradition in which Landini is still today the market leader.<\/p>\n\n\n\n<p>Another important innovation pioneered by Landini was the&nbsp;<strong>creation of the Serie \u201cLarge\u201d (1977)<\/strong>, the first European tractor with power over 100 HP, four-wheel drive (4wd) and a driving position on a suspended platform.<\/p>\n\n\n\n<p>It is precisely this kind of product specialisation that quickly led to Landini acquiring a leading position in this sector, now recognised worldwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cap3\">Historical milestones: the 80s and 90s<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.landini.it\/storia\/\"><img decoding=\"async\" src=\"https:\/\/www.landini.it\/wp-content\/uploads\/2022\/03\/storia-landini-e1647336243597.png\" alt=\"Landini storia\" class=\"wp-image-84639\"\/><\/a><\/figure><\/div>\n\n\n<p><strong><\/strong><strong>1982 marked the launch of the Frutteto range<\/strong>, the first specialised tractors, a series that was completed&nbsp;<strong>in 1986 with the launch of the Vigneto range<\/strong>.<\/p>\n\n\n\n<p>The years that followed were particularly eventful for the tractor manufacturer, first and foremost in 1994, when the Morra family, through the Argo Spa financial company, became the company\u2019s controlling shareholder, launching a major recapitalisation plan and an industrial and distribution relaunch programme.<\/p>\n\n\n\n<p>Immediately during the first year of the new company Landini&nbsp;<strong>recorded a 30% increase in tractor sales compared to the previous year.<\/strong>&nbsp;This record was consolidated in the following years and production volumes were almost three times higher than in 1993.<\/p>\n\n\n\n<p>The strategic approach adopted by the new owners led Landini to make several significant investments in the following years, including the\u00a0<strong>radical renewal of the product line above 100 HP.<\/strong><br>There are also important and historic changes in production structures.<\/p>\n\n\n\n<p>First and foremost, the construction of a new assembly line to cope with the growing demand for high-power tractors,<\/p>\n\n\n\n<ol>\n<li><strong>the radical restructuring of the San Martino in Rio (RE) production site<\/strong>, where major investments were made to create a&nbsp;<strong>state-of-the-art facility in Europe<\/strong>&nbsp;for the assembly of medium-power and specialist tractors.<\/li>\n\n\n\n<li><strong>the construction, again in San Martino in Rio, and commissioning in record time of a new manufacturing facility<\/strong>&nbsp;for mechanical processing, the production of gears and the assembly of components for prototypes<\/li>\n<\/ol>\n\n\n\n<p>1997 saw the&nbsp;<strong>launch of the Legend II range in the Top and Techno versions and the Globus range<\/strong>.<\/p>\n\n\n\n<p>In 1998 the company embarked on a&nbsp;<strong>Corporate Identity programme<\/strong>&nbsp;characterised not only by the development of a new company logo, but above all by&nbsp;<strong>new colour choices and a new family feeling<\/strong>&nbsp;for tractor bodies.<\/p>\n\n\n\n<p>In the same year&nbsp;<strong>production begins on the Mistral range<\/strong>, which marks Landini\u2019s entry into the hugely important compact tractor segment.<\/p>\n\n\n\n<p>In 1999 this strong hi-tech spirit led&nbsp;<strong>to the introduction of the \u201cDeltasix\u201d transmission for Landini\u2019s 6-cylinder tractors.<\/strong>&nbsp;Then came the&nbsp;<strong>\u201cDeltashift\u201d gearbox for machines over 100 HP<\/strong>, as well as orchard machines.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.landini.it\/landini-130-ore-endurance\/\"><img decoding=\"async\" src=\"https:\/\/www.landini.it\/wp-content\/uploads\/2022\/03\/serie7Endurance.jpg\" alt=\"\" class=\"wp-image-84652\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"cap4\">The 2000s and 130 years of the brand<\/h2>\n\n\n\n<p>In order to further strengthen its competitive position in all international markets, in 2000 Landini began a&nbsp;<strong>process of renewal of all its ranges of tractors between 50 and 100 horsepower<\/strong>. Hence, guaranteeing the market one of the most articulated product ranges in the sector today.<\/p>\n\n\n\n<p><strong>In 2014, Landini celebrates its first 130 years.<\/strong>&nbsp;A special event is organised to mark the occasion, during which one of the first examples of the new generation of high-horsepower tractors, a Serie 7, is showcased, specially customised for the occasion.<\/p>\n\n\n\n<p>In 2020 Landini launches&nbsp;<strong>the new Serie 7 with Stage V engines and an entirely new design<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.landini.it\/landini-serie-7-un-nuovo-stile-e-tecnologia-avanzata\/\"><img decoding=\"async\" src=\"https:\/\/www.landini.it\/wp-content\/uploads\/2022\/03\/Landini-1_Serie-7-1024x683-1.jpg\" alt=\"Landini Serie 7\" class=\"wp-image-84696\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"cap5\">Landini today: a brand projected into the future<\/h2>\n\n\n\n<p><strong>A strong spirit of innovation<\/strong>, a sure eye on the future and a&nbsp;<strong>solid tradition<\/strong>&nbsp;\u2013 these have always been the cornerstones of Landini\u2019s history.<br>The drive for innovation is a factor that has always accompanied us since our inception and will continue to do so.&nbsp;<strong>Research and development, experimentation and technology<\/strong>&nbsp;are now the keys that allow us to meet the increasingly specific needs of those who choose our brand.<\/p>\n\n\n\n<p>Our aim is to work with perseverance and passion to build an&nbsp;<strong>increasingly comprehensive range of high quality and stylish products to cater for all areas of agriculture<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand\u2019s pay-off \u201cPassion for Innovation\u201d encapsulates the two fundamental elements of our DNA perfectly:&nbsp;passion, resulting from the company\u2019s rich history, together with a constant focus oninnovation&nbsp;in the development of products and services. Discovering the details of this long history means retracing our steps from the agricultural revolution to the present day. From the origins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2599],"tags":[2601,2600],"_links":{"self":[{"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/posts\/22716"}],"collection":[{"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/comments?post=22716"}],"version-history":[{"count":1,"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/posts\/22716\/revisions"}],"predecessor-version":[{"id":22718,"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/posts\/22716\/revisions\/22718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/media\/22717"}],"wp:attachment":[{"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/media?parent=22716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/categories?post=22716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westernaglandini.com.au\/wp-json\/wp\/v2\/tags?post=22716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}